About half of all prescription medications are ineffective.
You read that right. HALF of us are taking meds that don’t work for us for a variety of reasons.
People respond to medications differently. In fact, 95% of us have variations that determine how we respond to certain drugs and the subtleties of varied dosages. That’s why it’s so hard for physicians to predict which medication will work best for you.
Global News recently spoke with Veronika Litinski, CEO of Pillcheck, a Toronto company using a simple DNA test to provide insights about how your body is likely to respond to medications based on your genetics.
Watch the video here:
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Veronika is a medicinal chemist by training and first approached the health sector through cancer research at Lawrence Livermore Labs in Berkeley. Subsequently, she worked in capital markets and invested in innovative companies at GATX Capital in San Francisco. Veronika moved to Canada in 2004, where she joined the new MaRS innovation hub in Toronto. During their start-up phase, she was Director of the Venture Group, the ‘engine room’ of MaRS. Later she was Practice Lead for Health, working in one of the most complex and socially important sectors of our economy. Veronika also piloted the launch of Congniciti, a brain health company developed by Baycrest Hospital. She is currently the CEO of GeneYouIn and a leader in bringing precision medicine to health plans and individuals globally.
